About odd
A business-first video production partner for Oklahoma City businesses that value consistency, clarity, and long-term results.
odd is a video production company based in Oklahoma City, founded in 2016 by cinematographer and marketing professional Paul Arambula. We specialize in ongoing video content retainers designed to support real business goals — not just one-off projects.
Our work blends cinematic production with practical marketing strategy, helping local businesses use video intentionally across social media, websites, paid advertising, and connected TV.
Led by Paul Arambula
odd is owner-operated and led by Paul Arambula, who works directly with every retainer client.
Paul started odd in 2016 with a simple idea: most businesses don’t fail with video because of production quality — they struggle because content isn’t created with a plan for how it will actually be used.
With a background spanning cinematography, marketing, and business operations, Paul approaches every project with both creative and commercial intent. That means decisions around framing, pacing, messaging, and format are always tied back to how the content supports awareness, leads, or growth.
When you work with odd, there are no handoffs or agencies in the middle — you work directly with the person planning and producing your content.
Production + Distribution, Managed Together
Creating strong video content is only half the equation. How that content is used matters just as much.
Every project at Odd OKC is planned with real-world placement in mind, including:
Social Media (Organic and Paid)
Websites and Landing Pages
Paid Social Advertising
Connected TV (CTV and Streaming Platforms)
For retainer clients, we also offer optional paid social and connected TV campaign management, allowing production and activation to stay aligned under one partner instead of being handed off to a separate agency.
This ensures content is designed not just to look good — but to perform where audiences actually watch.
A Local Partner in Oklahoma City
odd is proudly based in Oklahoma City, serving businesses throughout the OKC metro, including Edmond, Norman, Moore, Yukon, and surrounding areas.
Being local means:
- Faster Communication
- On-site availability
- Better understanding of regional markets
- Long-terms partnerships, not transactional projects
We work with local service businesses, financial institutions, professional services, and product-based brands that want a dependable creative partner — not just a vendor.
Who We’re a Good Fit For
odd works best with businesses that:
Want real results
Value consistency over one-off video projects
Want a long-term creative partner
Use video as part of their ongoing marketing strategy
Appreciate a streamlined, owner-led process
If that sounds like you, we’re likely a good fit!
If you’re looking for consistent content from a reliable video partner who understands production, marketing, and distribution, request a quote.